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A joint venture between an advisory practice and a build team

curae exists because the two halves are usually sold separately, and the gap between them is where most technology programmes die.

I — The partners

Aegis

Technology consulting and prototyping

A consulting practice working with private equity and at FTSE scale: governance reviews, capability design, and cost and commercial transformation. Prior programmes include an £11m recurring benefit case across a FTSE 100 airline's cargo and logistics operation, and £19m of recurring savings identified in a FTSE 250 manufacturer's enabling functions.

Figures from engagements delivered before curae.

cure8ai

Curated web, marketing and AI

A digital agency with a contrarian habit: most agencies win by adding scope, cure8ai wins by curating it. Two lines: Studio for web, development and marketing, Labs for AI automation, agents and tools. Founded by Max Fontana-Reval, former CEO of a £10m+ UK manufacturer at 27, portfolio chair, certified non-executive director and technologist. A business unit of MAXFR LTD.

II — Why the pairing

Advisory that can build. Builders who can sit in the boardroom

An advisory firm that cannot build hands the work to someone else, and the recommendation drifts. A build shop without commercial diagnosis builds what it was asked for rather than what was needed. Neither half sells as well alone.

i

Senior only

You work with the people who did the analysis. There is no layer between you and the work, and no graduate learning on your engagement.

ii

Curated, not comprehensive

We build the few things that move the numbers and cut the rest. A shorter recommendation list is usually the harder one to write.

iii

Accountable to the outcome

Because we build what we recommend, an unrealistic roadmap becomes our problem in three months. That is a useful discipline.

III — The name

Id nobis curæ est

Latin: it is in our care. Cura is the root under care, curate, accurate and secure — and a Roman curator was the magistrate responsible for the upkeep of the roads and aqueducts. Infrastructure, in someone's keeping. The mark fuses the a and e into a single ligature: two firms, one letter.

IV — The family

What sits behind us

AIOD

Air-gapped LLM appliances — AI that runs with no cloud, no uplink and nothing leaving the room. Where your records cannot go to a third party.

Visit AIOD →

WarGameLLM

LLM-driven strategic wargaming and scenario simulation — pressure-test a decision before you commit to it.

Visit WarGameLLM →

MAXFR LTD

The holding company behind cure8ai and AIOD. Registered in England and Wales, company number 14556593.

Visit MAXFR →